Google Fi – Lead Producer (via agency partnership w/ Snowday)
Produced a six-part educational video campaign for Google Fi, leading the project from concept through delivery in partnership with Google’s internal Creative Branding team. Oversaw all phases of production—including creative development, pre-production planning, team resourcing, and final delivery—ensuring every asset aligned with brand standards and campaign objectives.
Sourced and managed a full creative team, including illustrators, animators, and voice-over talent, to bring Google Fi’s unique value propositions to life. Acted as the primary liaison between agency and client, facilitating stakeholder alignment, feedback cycles, and final approvals.
The campaign was designed to drive awareness and customer consideration by distilling product benefits into engaging, accessible storytelling. Delivered a cohesive video suite that extended across web, social, and owned media channels—reinforcing Google’s voice and strengthening user engagement at key conversion points.
Agency
Snowday
Client
Google Fi
Credits
Producer: Kristine Pregot
Creative Director: Roddy Hyduk, Chris Duncan
ACD: Katie Dropick, Sam Reichman
Copywriter: Mo Wynne
Art Director: Natalie Fevig
Illustration: Khoo Siew May, Evan Clark, Julia Chu
Animation: Lunar North, Khoo Siew May, Jay Septimo
Editor: Bryce Bizer
Music: Friendship Park
Sound Design & Mix: Ambrose Yu
Privacy & Security
The final video in the series required us to tackle sensitive privacy and security topics. To clearly depict the product’s capabilities, and give audiences peace of mind when it came to the level of protection Fi provides, we layered the product UI into this world.
Results/The Impact
The campaign significantly enhanced brand perception, increased consumer awareness, and sparked a measurable uptick in interest around Google Fi phone plans. By clearly communicating key product benefits through engaging and on-brand storytelling, we drove meaningful user engagement and strengthened Google Fi’s position as a trusted, customer-centric mobile provider.